CALCIUM: A Marketing-Hype Success Story
Consider this line of reasoning. If all tables have four legs, does that make everything with four legs a table? Or what about the incontrovertible fact that most people who develop breast, ovarian or cervical cancer wear dresses. Should we then assume that dresses cause cancer?
This is the problem when a real or apparent fact is applied broadly and taken out of context – which alters its meaning. Marketers and lobbyists with big budgets have successfully implanted public and institutional mindsets with concepts about calcium that are similarly askew. Calcium is critical for bones: fact. Dairy products contain calcium: fact. Therefore everyone needs milk for their bones: fiction. Yale University researchers reviewed 34 published studies in 16 countries and found that countries with the highest rates of osteoporosis (weak bones) “…are those in which people consume the most milk…”. Read more